Making the Case for Defining Your Product
A "Selling is Teaching" mindset for articulating what your school does
The Brief Case 📚→💼→📈→📊
Many independent school people balk at the notion that their school produces (or is) a product. Regardless, if you can get past the baggage that comes with the question, it’s really interesting to ask yourself (or your board or leadership team): what is our product?
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